Whimzees "Have a Heart" Campaign

 

As a communications assignment I developed this Valentine's Day campaign launching a hypothetical new product for the WHIMZEES brand. I designed social media and print advertising, curated graphics and wrote content connecting the two mediums, with hearts signifying the brand's commitment to quality, sustainability and animal welfare. Scroll to read project notes.

 

↑ Before Twitter replaced the full-screen custom background option with a custom header option.

↑ Ad copy emphasizes quality nutrition for a healthy pet
and sustainability for a healthy world. ↓