Volpe Artist Brushes
Tasked with creating a product for the fictitious company VOLPE (Italian for fox), I chose fine quality artist brushes. In developing the brand I chose a bold, creative font and brainstormed the tagline "Make Your Mark." Scroll for project notes.
↑ My V-shaped mark resembles a paint brush standing upright in the positive space
and the tip of a fox's tail (also known as a brush) in the negative.
↑ Photoshop effects demonstrate how Volpe could promote its brand at plein air events. ↓
↑ Painterly brush strokes communicate the product on the cover of Volpe's product brochure
and reinforce the V-shape in Volpe's corporate stationery suite. ↓
