Thread & Thimble Clothiers

 

A hypothetical Italian fashion label with a storied past, THREAD & THIMBLE CLOTHIERS strikes the right pose in these branding assets. Project requirements included a brand analysis, logo design, print and digital advertising, a graphic standards guide, and development of a youthful sub-brand, Frixon Outfitters. Scroll for project notes.

 

↑ Emphasizing desaturated reds and turquoise with an eye to the fall line in this wireframe.

↑ A spare design emphasizes fabric sheen, lifting the suit from the page in this full spread advertisement.

↑ Two spreads from the Graphic Standards Guide. Bold images on the left balance text-heavy content on the right↓